Privacy Policy

Books Are Fun^™ Privacy Policy

Last Updated: March 30, 2026

Books Are Fun, Inc. (“Books Are Fun”) respects your concerns about privacy. This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

If you are a California consumer, please see the section of this Privacy Policy called “California Consumer Privacy Statement” for more information about your privacy rights.

Click on one of the links below to jump to the listed section:

Information We Obtain
How We Use the Information We Obtain
- Third-Party Analytics Services
- Interest-Based Advertising
Information We Share
Your Rights and Choices
How We Protect Personal Information
Children’s Privacy
Links to Third-Party Services and Features
Updates to Our Privacy Policy
Questions and Contact Information
California Consumer Privacy Statement

Information We Obtain

We obtain personal information about you in various ways, such as when you visit our websites or register and create an account with us. We also may obtain personal information about you offline, such as when you call us or interact with us regarding one of our events. The types of personal information we may obtain include:

Contact information, such as name, telephone number and postal and email address;
Account information provided by you, such as login information, your child’s name, grade, teacher, and reading level[H1] , account preferences, and other account details;
Payment information processed by our third-party payment processor;
Contribution information, such as name, phone, and email;
If you apply for a career opportunity, you may provide information such as employment history and other information included in your resume or through the application process;
Demographic information, such as age when you choose to provide the age or your child in connection with your online book subscription; and
Other information you choose to provide, such as through emails or other communications, our social media pages, surveys, registrations and sign-up forms.

When you use our websites or open our emails, we may obtain certain information by automated means, such as cookies, pixel tags, server or device logs and other technologies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “pixel tag” (also known as a web beacon), which is a type of technology that is often used in combination with cookies, is placed on a website or within an email to track certain activity, such as views of a website or when an email is opened. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the websites; (3) tailor the websites around your preferences; (4) measure the usability of the websites and the effectiveness of our communications; (5) authenticate your identity, protect against fraud and provide our products and services; and (6) otherwise manage and enhance our products and services, and help ensure they are working properly.

We may use these automated technologies on the websites to collect information about your device, browsing actions, and usage patterns. We obtain information about your device and web browser in this manner such as your device IP address, general location information, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, battery and signal strength, usage statistics, referring emails and web addresses, and other application details. We also may obtain information about your interactions with our websites, such as pages visited, links clicked, features used, dates and times of usage, session information, and other information about your use of our websites.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the websites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

How We Use the Information We Obtain

We may use the personal information we obtain to:

Provide our services and administer, deliver and support the Book Blast program;
Manage our relationship with you;
Create and manage your online accounts;
Communicate with you, respond to inquiries and offer customer support;
Offer literacy-related and other products;
Personalize your experience with our products and services;
Advertise and market our products and services;
Administer participation in surveys, promotions or other programs;
Perform analytics and market, trend or statistical research;
Compile, anonymize or aggregate personal data for our business purposes;
Operate, evaluate and improve our business (including developing new products and services; improving and analyzing our products and services; managing our communications; and performing accounting, auditing and other internal functions);
Maintain and enhance the safety and security of our products and services, prevent misuse and troubleshoot technical issues;
Verify your identity and protect against fraud and other criminal activity, claims and other liabilities; and
Exercise our rights and remedies and defend against legal claims;
Comply with and enforce applicable legal requirements, relevant industry standards and Books Are Fun policies, including our Terms & Conditions.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Third-Party Analytics Services

We may use third-party analytics services on the websites, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the websites. The information collected through these means may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Interest-Based Advertising

You may see our ads on other websites because we use third-party ad services on our websites. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our websites and on third-party websites and apps that participate in these ad services. These ad services use this information to show you ads that may be tailored to your individual interests. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.

Information We Share

We may share the categories of personal information we obtain about you (as described above) with the categories of third parties listed in this section. We may share the information we obtain about you with our affiliated companies. We also may share the information we obtain about you with third-party service providers and other entities to perform services on our behalf, such as technology and communications providers, payment processing and billing service providers, advertising and marketing service providers, and others. We may share your personal information with social media platforms if you use those services to connect with us.

We may disclose personal information (1) if we are required to do so by law or legal process, such as a court order or subpoena; (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative.

In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as indicated in the Questions and Contact Information section of this Privacy Policy. You can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails. You also may update certain of your account details and settings by logging into your account.

If you are a California resident, please see the California Consumer Privacy Statement section of this Privacy Policy for more information about your privacy rights.

If you are a resident of Indiana, Nebraska or Texas and you use our products or services or otherwise interact with us as an individual or household capacity (and not in a commercial or employment context), you have the following rights regarding your personal data:

Access, Portability, Correction, or Deletion: You may request access to or portability, correction, or deletion of your personal data. To submit a request, please, email us at bbsupport@booksarefun.com or call us at 833-425-7736. If you email your request, please include “Personal Information Request” in the subject line and provide full details about your request, including the type of request you are making. You may also email or call us to appeal a decision with respect to a request you have previously submitted.
Targeted Advertising and Sale: You may opt out of the processing of your personal data for purposes of targeted advertising or the sale of your personal data. We do not sell your personal data in exchange for monetary consideration. We disclose your personal data by allowing certain third parties (such as online advertising services) to collect personal data via automated technologies on our websites for targeted advertising purposes. This disclosure may be considered a sale or processing of personal data for targeted advertising under applicable law. To submit a request to opt out of the processing of your personal data for purposes of targeted advertising or the sale of personal data, please use our “Do Not Sell or Share My Personal Information” link or use the Global Privacy Control signal (“GPC”). If you would like to opt out for a different device or browser, please submit an opt-out request using the “Do Not Sell or Share My Personal Information” link or use the option of GPC using that device or browser. Please note that if you clear your cookies on a particular browser or device, you may need to resubmit your opt-out request again from that device or browser. This website recognizes the GPC signal but does not recognize other types of "do not track" signals from browsers. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org/.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

Our websites are designed for a general audience, are not directed to children, and do not knowingly solicit or collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will or promptly delete that information from our records. If you believe that a child under age 13 may have provided us with personal information, please contact us as specified in the Questions and Contact Information section of this Privacy Policy.

Links to Third-Party Services and Features

For your convenience and information, the websites may provide links to other online services (such as websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Books Are Fun, we are not responsible for these third parties’ information practices.

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the policy when it was most recently updated.

Questions and Contact Information

If you have questions or would like to contact us regarding this Privacy Policy, please contact us by email at bbsupport@booksarefun.com or by phone at 833-425-7736.